Industries

Tailor your loyalty program to your unique business needs

We believe that a one-size-fits-all approach does not work in loyalty management. With each industry and the unique challenges of each business, LBMS can be customized to optimally suit your specific needs.
Talk to loyalty expert

Trusted by enterprises around the globe

hsbc logodanamon logovisa logomastercard logouob logostandard chartered

Banking

Establishing deep, emotional connections with their customers is crucial for banks and financial institutions. Modern loyalty programs are now offering a way to build highly personalized programs to not only retain customers but also to build a lasting trust.

Challenges in the banking industry

Digital Transformation Urgency

The financial sector needs effective tools to incentivize and enhance online interactions in an increasingly digital world.

Competitive Market Pressure

With numerous financial entities offering attractive deals, banks must develop innovative solutions to prevent customer churn.

Loyalty Program Relevance

Many customers feel disconnected from loyalty programs that don't offer substantial value or relevance beyond mere transactions.

Winning customer trust with loyalty programs

Our solution, LBMS, addresses these challenges by introducing a variety of features designed to enhance customer engagement and loyalty in the banking sector.

  • Robust Intergation

    With an API-first infrastructure, LBMS can be integrated seamlessly with the transaction systems, CRM, and other marketing tools to achieve complete sync between systems.

  • Pan-Bank Programs

    Ability to include multiple banking products like loans, cards, insurance, etc. in a single loyalty program or create multiple programs. Configure loyalty logic across several attributes and products.

  • Expansive Rewards Marketplace

    Members can access 10m+ products across travel, experiences, gift cards, merchandise, and much more, helping banks leverage loyalty rewards to stay ahead of the competition.

  • Loyalty Tiers

    LBMS offers tiers that enable banks to create high-end, limited-access communities and effortlessly set up exclusive deals for members.

Payments

As digital payment platforms redefine financial transactions, fostering customer loyalty emerges as a pivotal challenge. A strategic loyalty program that leverages the unique aspects of payments, can transform merely transactional interactions into opportunities for deep, meaningful engagement.

Challenges in the payments industry

Differentiation in a Crowded Market

Standing out in a saturated market where features and functionalities often overlap.

User Retention

Encouraging continued use amidst fierce competition and the lure of promotional offers from competitors.

Security and Trust

Building and maintaining user trust in the security of their financial transactions on your platform.

Transform customer loyalty in digital payments

LBMS introduces a comprehensive suite of loyalty solutions tailored for the digital payments industry.

  • Secure Loyalty Management

    Apart from being compliant with ISO 27001 and SOC 2, our advanced security features ensure users feel safe engaging with your platform, building trust and loyalty.

  • Global Rewards Marketplace

    With our global marketplace, members can access 10m+ products across travel, exclusive offers on top brands, experiences, gift cards, merchandise, and much more.

  • Customer Engagement

    Launch targeted campaigns with personalized offers and communication through emails and SMS. Our engagement module leverages advanced member insights to enable crafting of campaigns to highly specific audiences.

  • Gamification

    Businesses can engage customers with interesting games like sweepstakes, etc. to build excitement and novelty and encourage engagement with the brand beyond just payments.

Insurance

In the insurance industry, customer engagement and loyalty help drive successful renewals and be the top-of-mind choice for all insurance needs. A well-crafted program can turn policyholders into advocates by rewarding them for healthy behaviors and long-term commitments.

Challenges in the insurance industry

Customer Retention

Encouraging long-term loyalty in a market where customers are often motivated to shop around at renewal times.

Value Perception

Enhancing the perceived value of insurance products beyond the basic transaction of premium payments for coverage.

Engagement Outside Transactions

Engaging customers outside of the claim process or renewal periods to build ongoing relationships.

Building trust and loyalty in insurance

LBMS offers a strategic approach to loyalty in the insurance sector, focusing on deepening customer relationships and enhancing value perception.

  • Renew Communication

    With in-depth member segmentation features, our engagement module enables insurance companies to send offers and discounts during the time of renewal to nudge users to renew.

  • Advanced Analytics

    Our solution excels in delivering a personalized customer experience through advanced analytics and insights. With data points across the member’s journey, businesses can make informed data-driven decisions.

  • Offer Complementing Products

    With more than 10mn+ reward options across the globe, rewards can be curated to offer products relevant for policy holders to build enhanced loyalty.

  • Loyalty Tiers

    With exclusive clubs and tiers, offer specific benefits to members to recognize and reward customer loyalty and commitment. Insurers can also offer features that encourage app usage and engagement.

Airlines

Loyalty programs have become a fundamental part of every airline’s experience. By seamlessly integrating loyalty into every step of the journey, airlines can transform one-time passengers into lifelong advocates, enhancing customer satisfaction and driving repeat business.

Challenges in the airline industry

Differentiating Loyalty Offers

Creating unique and attractive loyalty propositions in an industry where loyalty programs are very common.

Integration of Digital Tools

Seamlessly integrating loyalty programs with digital booking and travel management tools for a cohesive customer experience.

Sustainable Loyalty Engagement

Encouraging continued engagement with the airline's loyalty program beyond the occasional traveler to include frequent flyers.

Elevating customer loyalty in the skies

LBMS takes airline loyalty programs to new heights with a suite of features designed to address the unique needs of the airline industry.

  • Seamless Integration with Systems

    With an API-first infrastructure, LBMS can be integrated seamlessly with the transaction systems, CRM, and other marketing tools to achieve complete sync between systems.

  • Member Insights

    Airline companies can leverage comprehensive member insights to segment audiences and send specific communication to the right members at the right time.

  • Personalized Offers

    Customers can be sent personalized offers and communication via SMS and emails to increase transactions, repeatability, and purchase of relevant additional products and services.

  • Tiered Benefits

    Our platform enables airline companies to offer more and exclusive rewards to frequent travelers with tiered membership levels with the ability to customizable tiers across multiple attributes.

Retail

For retail organizations, engaging customers both online and in stores is crucial. Omnichannel loyalty programs enable retailers to identify and truly connect with customers, bridging the gap between digital convenience and tactile experience of in-store shopping.

Challenges in the retail industry

Increasing Footfall

Retailers must enhance in-store experiences to attract customers and encourage repeat visits, despite the competition.

Identifying Customers

Transforming anonymous shoppers into identifiable customers is crucial for personalized engagement and service.

Bridging Online and In-Store

Offering consistent, high-quality experiences across all channels is vital for maintaining customer loyalty.

Know your customers, wherever they are

LBMS transforms retail loyalty with a suite of innovative features tailored for the retail industry.

  • Multi-Channel Programs

    LBMS allows retail businesses to deploy loyalty programs across channels to build a unified customer experience with cross-channel insights and data to optimize the loyalty programs.

  • Offline Integration

    With a highly flexible loyalty engine, businesses can combine both online and offline engagement, enabling store-level offer and loyalty logic management.

  • Targeted Offers and Discounts

    Our ability to send personalized offers and discounts through emails and SMS allows retailers to craft unique offers based on customer segments, driving loyalty and repeat purchases.

  • Mobile Integration

    With mobile app integration, retailers can offer mobile-specific features that encourage app usage and engagement, allowing customers to engage with the brand on the go.

Hospitality

In a sector where personal touch and comfort are important, loyalty programs help in differentiating brands and fostering a sense of belonging among guests. By recognizing the unique preferences of each guest, hotels and resorts can encourage loyal patronage.

Challenges in the hospitality industry

Personalization of Guest Experiences

Tailoring services and offers to meet the diverse expectations of each guest.

Encouraging Direct Bookings

Reducing reliance on third-party booking platforms by incentivizing guests to book directly.

Differentiation in a Saturated Market

Standing out among a plethora of hospitality options available to travelers.

Crafting memorable experiences with loyalty

LBMS addresses the unique challenges of the hospitality industry with a comprehensive loyalty solution designed to enhance guest experiences and encourage direct engagement.

  • Exclusive Offerings

    Our approach to selective discounts and tailored rewards allows hospitality brands to craft personalized guest experiences through SMS and emails based on customer segments.

  • Multi-Channel Loyalty

    Offer exclusive rewards for bookings made directly from the property’s website or app. Our loyalty engine can help configure flexible rules involving multiple attributes across channels to set channel-wise accrual.

  • Exhaustive Reward Options

    With our global marketplace, members can access 10m+ products to complement with their travel plans options like flights, lounge access, experiences, gift cards, travel merchandise, and much more.

  • Flexible Rewarding Rules

    Create rules with multiple attributes and various conditions to personalize the rewards based on the unique patterns of each member, making each interaction uniquely rewarding and memorable.

Telecom

In telecom, as services become more commoditized, companies must pivot towards creating value beyond connectivity, offering personalized experiences and rewards through engaging loyalty programs that resonate with users' lifestyles and preferences.

Challenges in the telecom industry

Commoditization of Services

Differentiating service offerings in a market where products and services are increasingly seen as interchangeable.

Customer Retention

Keeping customers engaged and loyal in an industry known for high churn rates.

Integration of Digital Services

Seamlessly blending loyalty programs with digital and mobile services to enhance customer interaction and satisfaction

Connecting customers with unmatched loyalty

LBMS offers a comprehensive loyalty solution tailored for the telecom industry, designed to tackle its unique challenges.

  • Rewards as Value-Adds

    Our platform helps telecom companies combat commoditization by enabling them to offer over 10mn+ rewards across the globe that align with customer interests as value-added offerings.

  • Send Personalized Offers

    Customers can be sent personalized offers and communication to increase transactions, repeatability, and loyalty by sharing highly relevant offers to the customers based on segments.

  • Gamification

    Engage users with interesting games like sweepstakes, auctions, and more to build excitement and novelty, and encourage engagement with your brand beyond just transactions.

  • Advanced Analytics

    Our solution excels in delivering a personalized customer experience through advanced analytics and customer insights, allowing for the creation of highly targeted offers that appeal directly to the user’s preferences.

Oil & Gas

In the oil and gas sector, customer choices often hinge on convenience and price. Establishing loyalty requires more value-driven interactions and programs to turn occasional customers into dedicated patrons by rewarding them for their preference and consistent patronage.

Challenges in the oil & gas industry

Price Sensitivity

Customers often prioritize price over brand loyalty when making purchasing decisions.

Differentiation in a Commoditized Market

Creating a unique value proposition in a market with minimal product differentiation.

Sustainability and Social Responsibility

Aligning loyalty programs with increasing consumer expectations for environmental sustainability and social responsibility.

Fueling loyalty in the energy sector

LBMS offers a tailored approach to loyalty in the oil and gas industry, designed to overcome its inherent challenges.

  • Offline Integration

    Integrate your systems with offline in-store systems. With a highly flexible loyalty engine, businesses can combine both online and offline engagement, enabling store-level offer and loyalty logic management.

  • Mobile Integration

    With mobile app integration, oil and gas companies can offer mobile-specific features that encourage app usage and engagement, allowing customers to engage with the brand on the go.

  • Gamification

    Engage users with interesting games like sweepstakes, auctions, and more to build excitement and novelty, and encourage engagement with your brand beyond just transactions.

  • Higher Perceived Value

    Our solution helps companies address price sensitivity by offering rewards that add value beyond mere cost savings, such as discounts on fuel purchases, points for in-store purchases, or relevant gift cards and products.

Automotive

Fostering loyalty in the automotive industry goes beyond the initial sale, extending into the entirety of the customer's journey with their vehicle. A dynamic and personalized loyalty program can significantly enhance retention by rewarding ongoing maintenance and parts purchases.

Challenges in the automative industry

Post-Purchase Engagement

Keeping customers engaged beyond the vehicle purchase through maintenance, upgrades, and accessories.

Brand Advocacy

Encouraging customers to become brand advocates through reviews, referrals, and social media engagement.

Customer Retention

Ensuring repeat business in sales and services in a highly competitive market.

Steering towards loyalty in the automotive sector

LBMS enhances loyalty in the automotive sector with innovative solutions designed to address its unique challenges.

  • Multi-Channel Programs

    Automotive companies can offer exclusive rewards for purchases made through multiple channels. Our loyalty engine can help configure flexible rules involving multiple attributes across channels to set channel-wise accrual.

  • Post-Purchase Engagement

    Our platform enables companies to enhance post-purchase engagement by rewarding customers for regular maintenance visits, parts purchases, and accessory upgrades, turning routine services into loyalty opportunities.

  • Timely Offers and Incentives

    We offer the ability to leverage member segments to deliver personalized communications and offers, ensuring that customers receive relevant and timely incentives that resonate with their needs and preferences.

  • Tiered Loyalty

    To bolster customer retention, our solution offers tiered loyalty programs that recognize and reward long-term customers with exclusive benefits, extended warranties, and access to exclusive gifts and rewards.

Security,
privacy, and
compliance at the forefront

Data protection is of utmost importance at LBMS, and we are committed to providing a safe, secure, and compliant loyalty ecosystem for enterprises with the highest standards of data security and privacy across storage, exchange, collection, and processing.

Know more